This Privacy Policy explains how LoanWave.ca (“we”, “us”, “our”) collects, uses and protects information when you visit our website. By using LoanWave.ca, you agree to the practices described here. This policy was last updated in 2026.
Who we are
LoanWave.ca is an independent loan comparison and information website based in Canada. We are not a lender and do not originate, fund or service loans.
Information we collect
We may collect non-personal information automatically, such as your browser type, device, approximate location, pages visited and time spent on the site. If you contact us by email, we collect the information you provide (such as your name and email address) so we can respond.
How we use information
- To operate, maintain and improve our website and content
- To understand how visitors use the site (analytics)
- To respond to your enquiries
- To display relevant advertising
Cookies
Like most websites, LoanWave.ca uses cookies — small text files stored on your device — to improve your experience, analyse traffic and serve advertising. You can disable cookies in your browser settings, though some parts of the site may not function as intended.
Google AdSense and third-party advertising
We may use third-party advertising companies, including Google AdSense, to serve ads when you visit our website. These companies may use cookies and similar technologies to show ads based on your visits to this and other websites.
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of some third-party vendors’ cookies at aboutads.info.
Analytics
We may use analytics tools (such as Google Analytics) to understand how visitors interact with our site. These tools collect aggregated, non-identifying usage data.
Third-party links
Our website contains links to third-party lenders and partners. We are not responsible for the privacy practices or content of those external sites. We encourage you to read the privacy policy of any website you visit.
Data security
We take reasonable measures to protect the information we hold. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Children’s privacy
LoanWave.ca is intended for adults aged 18 and over. We do not knowingly collect personal information from children.
Your rights
You may request access to, correction of, or deletion of personal information we hold about you by contacting us. To opt out of personalised ads, use the links in the advertising section above.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact
If you have questions about this Privacy Policy, please reach us via our Contact page or at support@loanwave.ca.